Apple recently announced that Apple Pay would soon be available to use on both mobile and Mac desktops. The payment service will only be accessible to consumers who have Apple-related products, such as an iPhone, iPad, or Apple laptops/desktops, and are using the Safari web browser.
Currently, consumers use Apple Pay to purchase items within iPhone apps or in-stores using their iPhone. In order for Apple Pay to work, a consumer must store their debit/credit card and payment information into their iPhone. To make a purchase, consumers use the Touch ID feature to authorize Apple Pay and can buy items within apps or in-stores without having to manually enter in their payment information for every purchase.
Experts hope that the expansion of Apple Pay to mobile websites will transform consumers who typically just use the Internet to browse for items into buyers. Apple Pay will eliminate the need for consumers to enter in lengthy shipping and payment information on their iPhone, making it quicker and easier to checkout.
Likewise, consumers can use Apple Pay to make purchases on a Mac desktop using the browser, Safari. Consumers will add items the want to buy online to the shopping cart. When they are ready to check out, they will receive a notification on their iPhone and will authenticate the transaction using the Touch ID feature to complete the purchase.
This new change for Apple Pay brings in more competition for PayPal, the present-day leader of payments online. With Apple Pay promising to be faster than PayPal, it’s a possibility many websites who presently use PayPal will consider Apple Pay as a replacement for online payments.
Since its launch in 2015, Apple Pay has continued to progress and lead the way in the mobile wallets spectrum. Apple Pay’s latest extension into mobile and desktop websites will only further differentiate Apple Pay within the payments industry and its competitors.