Today's payment environment is completely different than the one that existed even a year ago. In the old environment, ISOs and Independent Sales Agents were able to make a good living by offering payment processing services and terminals.
With that being said, what do ISOs and Independent Sales Agents need to do to differentiate themselves over the next few months and years? Two key approaches to ensuring an ISO and an Independent Sales Agent succeed long-term are heavily based on product expertise and the sales approach.
Let's take a look closer look at each of these within this white paper.